2018 Conference and Expo CEU Information

12:30-1:30pm CEU- Personal Reputation Management in the A/E/C Industry will be presented by Scott Butcher

Developing personal brands for key technical staff members — why clients are increasingly requiring “branded” professionals as well as the tools that can be used to enhance and maintain reputations. Utilizing a series of tools to build personal name recognition as well as expand their network of clients, while creating a marketing plan to advance their careers and establish themselves as leaders. Generating new opportunities for their firms by creating a reputation that leads to clients seeking them out for projects.

Learning Objectives:

  1. Attendees will recognize the value of personal branding and reputation management.
  2. Attendees will utilize a series of tools to build personal name recognition and expand their network of contacts.
  3. Attendees will create a personal marketing plan to advance their careers and establish themselves as thought leaders.
  4. Attendees will generate new opportunities for their firms by creating a reputation that leads to clients seeking them out for project commissions.